A rebrand for a modern equestrian farm
The Black Bay Horse Farm is an equestrian farm from Luskville, QC. They offer horse training, lessons, and camp. The goal of the rebrand was to bring their brand to the modern era and attract serious riders.
The three lines that converge in the horse draws the viewer in and suggests to the viewer that an adventure awaits. They are also kept simple to achieve the desired modern look.
Below are a few sample pages from the Black Bay Brand Manual.