Black Bay Horse Farm logo

A rebrand for a modern equestrian farm

Overview

The Black Bay Horse Farm is an equestrian farm from Luskville, QC. They offer horse training, lessons, and camp. The goal of the rebrand was to bring their brand to the modern era and attract serious riders.

Black Bay Brand Manual page 1 Introduction

Three lines converge in the middle of the logo draws the viewer in and suggests to the viewer that an adventure awaits. Besides logo design, I also created a brand guideline for the farm. Below are some shots of the document.

Black Bay Brand Manual page 2 Logo dos and donts Black Bay Brand Manual page 7 Alternative logo Black Bay Brand Manual page 3 Logo Colours Black Bay Brand Manual page 6 Typography Black Bay Brand Manual page 8 typography application

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