A rebrand for a modern equestrian farm
The Black Bay Horse Farm is an equestrian farm from Luskville, QC. They offer horse training, lessons, and camp. The goal of the rebrand was to bring their brand to the modern era and attract serious riders.
Below are a few sample pages from the Black Bay Brand Manual.
Three lines converge in the middle of the logo draws the viewer in and suggests to the viewer that an adventure awaits. Besides logo design, I also created a brand guideline for the farm. Below are some shots of the document.